Set Realistic Networking Expectations

A few weeks ago, I started a series of blog posts on networking tips prompted by a phone call I received from someone wanting to know if this networking group was going to make them money.

You can read that blog post below.  Go ahead and click below if you didn’t read it or don’t remember it…don’t worry, I’ll wait….

….Ok, so now that you’ve caught up…let’s get to setting realistic expectations….

So here’s the reality of attending any networking event:

Going to an event once will not (usually) open the business flood gates.  You’ll need to attend consistently and become involved any way that you can in order to build the relationships that will help you to build your business.  It’s far more effective to be very involved in a few groups than marginally involved in every possible networking or social group in your region.

You will not do business with everyone in the room.  Some people won’t like you no matter what you do.  Others will have a cousin’s wife’s brother’s uncle who does exactly what you do (or so they think) and because of that relationship they can not or will not ever do business with you no matter how appealing your offer.

There will be people at the event that you don’t care for.  This doesn’t mean that the group is bad, or that particular person is bad, or that you don’t have a place in the group.  It simply means, that any networking event is like life, it takes all kinds and you don’t have to be best friends with everyone to participate and get the most out of the event.

Now for the good news:

As you become involved and given enough time, you will begin to feel comfortable.  So comfortable in fact, that you will look forward to the events and build life-long friendships and business associations.

As you attend consistently you will begin to become known for and as your business.  People will not always remember your name, but they will remember what you do for a living and will begin by giving you a shot at their business.

As you delight  the customers that you’ve met at a networking event, referrals to their friends and family will begin to occur, including referrals from the referrals.

Even more time  will pass and if you continue to attened consistently build the relationships you’ll be amazed at what will happen.  Opportunities, will come seemingly out of no where but if you trace it back, you’ll find that it came from someone that you met once at that networking event that you were once so scared to attend or wondered if it was worth your time.

None of this happens though without consistent attemdamce amd relationship building.

So be prepared to participate and be patient.

The next post in this series will be about how to attend an event and feel comfortable (or at least look like your comfortable)



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